MM Lite API

Marketing Messages Lite API ("MM Lite API") is a new way to send WhatsApp marketing messages, which offers businesses the ability to leverage Meta’s AI system to drive business performance and improve quality.

Who is it for?

Marketers with limited ad campaign expertise and do not require extensive features of Marketing Messages API will definitely want to try MM Lite API.
Attention: Only available for business whose registered address is in the following regions: Brazil, India, Indonesia, Mexico, Chile, Peru.

What value can MM Lite API bring?

• Higher delivery rates & read rates compared with Cloud API (Which you are using now). Marketing messages sent through the MM Lite API will go through Meta's AI system. This system will help you reach customers who are more likely to receive marketing messages during your activities, thereby improving the performance of your marketing activities.
• Track when marketing messages lead to actions on a business’ website (e.g. add to cart, checkout, purchase). If you have already used Pixel targeting on your website, you can track the effectiveness of your marketing messages in your advertising account.

To learn more about how to enable MM Lite API, please visit YCloud’s help documentation: Click here.

New Features for Inbox

Conversation Logs

We have launched two new features for Inbox: conversation logs and conversation tags. These features will not only improve the efficiency of quality management, but also greatly facilitate agents’ customer classification work.

When the team leader needs to conduct regular inspections or spot checks on team members' conversations, the conversation logs are often very useful. The conversation logs are the management backgend of the conversation record, and all the conversations that have occurred will be recorded in it. In addition, the page of conversation logs also provides practical features as follows:

• Conversation logs search: You can search and filter conversation logs through various combinations of conditions.
• Jump to related contact: When hovering the contact column in the specific conversation log, you can choose to jump to the contact list or the Inbox conversation interface of the corresponding contact.
• Conversation details: Click on a specific conversation log to open the corresponding conversation details. You can view adjacent historical conversations by clicking "Click to view the previous conversaiton" or "Click to view the next conversation".

To learn more about how to enable conversation logs, please visit YCloud’s help documentation: Click here.

Conversation tags

Use conversation tags to mark each conversation, including current sessions and historical sessions, to quickly classify sessions and improve session management efficiency.

• Quick tagging: You can mark the current conversation above the conversation box without affecting the current operation of the current conversation.
• Customize tags: Supports customization of label text and color, you can create different types of conversation tags as needed.
• Unified backend management: The tag management backend allows administrators to uniformly and conveniently manage all tags, including adding, editing and deleting conversation tags.

To learn more about how to enable conversation tags, please visit YCloud’s help documentation: Click here.