WhatsApp will update the prices for Utility and Marketing conversations in August and October respectively.
Our vision is to make WhatsApp the primary way for businesses and people to communicate. We will continue to invest to ensure WhatsApp maintains a healthy ecosystem, providing a good experience for users and powerful performance for businesses.
Utility conversation fees – From August 1, 2024, we will lower the prices to stay competitive with other channels and encourage businesses to bring more end-to-end post-purchase customer journeys to WhatsApp.
Marketing conversation fees – From October 1, 2024, we will update the prices in specific markets as part of more frequent price updates to reflect demand and the value of marketing messaging.
— From WhatsApp
Now, the YCloud Team provides a detailed interpretation of this price update:
Price Update on August 1, 2024
Utility conversation prices are significantly reduced in most countries/regions except Indonesia, with the maximum reduction reaching 92%.
Combined with WhatsApp's 24-hour conversation billing mechanism (no additional charges for same-type messages), WhatsApp will become the most cost-effective medium for notification reminders.
Price Update on October 1, 2024
Marketing conversation fees are adjusted in a small range, with some increases and some decreases;
The countries/regions with reduced prices include the UK, with a reduction of 25%;
The countries/regions with increased prices are:
For this price adjustment, YCloud will follow suit.
(Since WhatsApp has not specified the exact time of the price change, and to avoid billing discrepancies due to different time zones, the specific time of the billing price change will be determined by YCloud, and the update will be displayed on the YCloud Pricing Page)
If you wish to obtain the new pricing in advance, please contact YCloud's business team.
